In this hands on talk we will create a weekly, monthly and yearly marketing calendar that highlights special marketing days, seasonal promos, holidays and special events pertaining to your business. We will explore different marketing techniques and strategies as not all marketing works the same for every business. Learn the best marketing practices for what is trending now. A workbook is included.Naming Your Business : Naming your business is one of the most important aspects when starting your business – and it can also be the most challenging. I will guide you through a proven strategy for creating the perfect name for your business, including securing a domain name and email address for your website. A workbook is included.
1) Learn how to breakdown your messaging so your customers are not overwhelmed.
2) Identify marketing techniques and strategies that will be effective for your business, as not all marketing works the same for every business.
3) Learn the best marketing practices for what is trending now.
4) A workbook is included
Speaker Bio Gina Johnson is an accredited business coach and focuses on helping female entrepreneurs reach their full potential. After spending years as a Chef, Gina knew that she had a higher calling and began her journey as a Business Coach. She takes her clients through the fundamentals of business basics in a way that leads them to achieve the success they desire and deserve. She does this by igniting the passion, and leading them to design a business that suits their lifestyle. Gina is a unique speaker and customizes every talk to suit her audience.
Event Url: Marketing Plan For Your Business Event Location: Online Event - Zoom Contact Number: 404-488-5258
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To ensure the marketing plan for your small business is a success, you need to establish business goals with deadlines. Make these goals as realistic and specific as possible for both the short and long term. Your marketing plan will support these goals. Write down your goals. It will give you a way to measure the success of your marketing plan. Then, consider your two most important assets: time and money. Will your marketing budget be borrowed, funded, or self-financed? Can you commit full time to your marketing or do you need help, perhaps with an agency or software? Be very honest with yourself so you can set yourself up for success. Remind yourself that it’s better to consistently make baby steps towards your goal than to burn out after a few productive weeks. Look into this
Write a simple executive summary.
Set metric-driven marketing goals.
Outline your user personas.
Research all of your competitors.
Set accurate key baselines & metrics.
Create an actionable marketing strategy.
Set tracking or reporting guidelines.
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